In 2015 RASG undertook a research project to understand more about the impact and effectiveness of Challenge 25. The “Rising to the Challenge” report outlines the findings of that research, which included polling, focus groups and data analysis.

The evidence used to compile the report includes a review of evidence on underage sales and drinking, including evidence from the Department of Health, Usdaw, European School Survey Project, Serve Legal and others; a survey of 4000 people in the UK conducted by polling firm Yougov; a focus group of checkout operators and managers at a Retail of Alcohol Standards Group member supermarket; a survey of Retail of Alcohol Standards Group members as well as evidence from the day to day operation of RASG.