Responsible Retail Guidance

In December 2014 RASG published guidance on the responsible retail of alcohol in England and Wales. The guidance was the result of unprecedented collaboration between retailers and looks to establish standards for alcohol retailing for the first time. In 2017 the guidance was updated and enhanced by the Group to include best practice and case studies. Guidance for Northern Ireland and Scotland were also published for the first time.

It reflects changing priorities of the Group, to begin focusing on the broader aspects of alcohol retail. It is the first of its kind and establishes a high level of standards for retailers to operate to. It covers all aspects of alcohol retailing, including the legal and self-regulatory frameworks in which retailers operate, as well as voluntary measures they have agreed to undertake.