Welcome to RASG
The Retail of Alcohol Standards Group is a panel of UK retailers committed to promoting the responsible retail of alcohol both in-store and online.
Established in 2005, we share best practice and offer guidance to help retailers, no matter their business model, size or resource, sell alcohol in a compliant and socially responsible way.
Members
Introduction from the Chair
Retailers in the UK are committed to sell alcohol in a responsible way and the Retail of Alcohol Standards Group (RASG) remains at the forefront of these efforts.
Created in 2005 and tasked by the then Government to do more to tackle the issue of underage sales and underage drinking, we quickly developed and launched the Challenge 21, now Challenge 25, scheme.
Challenge 25 Materials
Our Challenge 25 materials have the support of our Primary Authority trading standards partners at Salford City Council, on behalf of the Greater Manchester Regulatory Centre of Excellence, and the Shared Regulatory Services of Bridgend, Cardiff and the Vale of Glamorgan.
Our materials for use in England and Wales have been endorsed by the National Police Chiefs Council (NPCC).
Downloadable posters and badges for England
England specific Challenge 25 posters, shelf sliders and badges. Available to download for free. Please note, No changes should be made to any of the materials without express permission of RASG c/o the WSTA. We are not able to provide printed signage or badges.
Downloadable posters and badges for Scotland
Scotland specific Challenge 25 posters, shelf sliders and badges. Available to download for free. Please note, No changes should be made to any of the materials without express permission of RASG c/o the WSTA. We are not able to provide printed signage or badges.
Downloadable posters and badges for Wales
Wales specific and Welsh language Challenge 25 posters, shelf sliders and badges. Available to download for free. Please note, No changes should be made to any of the materials without express permission of RASG c/o the WSTA. We are not able to provide printed signage or badges.
Downloadable posters and badges for NI
England specific Challenge 25 posters, shelf sliders and badges coming soon.
Latest Resources
Find our latest resources below or for more information and further resources visit our publications and resources section.
