About
Who are we?
The Retail of Alcohol Standards Group is a coalition of UK retailers dedicated to ensuring the responsible sale of alcohol, both in-store and online. We actively monitor legal requirements, industry trends and regulatory changes, providing best practices and guidance to support operational compliance. Our engagement spans local and national governments, industry bodies and trade associations.
Founded in 2005, we offer free best practice and guidance booklets to assist retailers—regardless of their business model, size, or resources— to sell alcohol in a compliant and socially responsible way.
We also cover issues such as underage drinking in the off-trade sector, regulatory compliance, operational and licensing policies as well as broader issues related to maintaining a responsible retail environment.
A diverse and extensive membership base ensures that we represent the retail sector when advising or collaborating with government agencies, industry organisations and trade associations.
As a proactive and results-driven group, we take pride in being the creators of the Challenge 21 and Challenge 25 schemes. All Challenge 25 materials and guidance booklets are available to download for free on our website.
Our objectives
Reputation – To be recognised as a reputable and authoritative source of information
Representation – To ensure we represent industry as a whole
Regulation – To promote self-regulation and influence regulation where possible
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