Impact of Challenge 25
Rising to the Challenge
In 2015 RASG undertook a research project to understand more about the impact and effectiveness of Challenge 25. The “Rising to the Challenge” report outlines the findings of that research, which included polling, focus groups and data analysis.
The evidence used to compile the report includes a review of evidence on underage sales and drinking, including evidence from the Department of Health, Usdaw, European School Survey Project, Serve Legal and others; a survey of 4000 people in the UK conducted by polling firm Yougov; a focus group of checkout operators and managers at a Retail of Alcohol Standards Group member supermarket; a survey of Retail of Alcohol Standards Group members as well as evidence from the day to day operation of RASG.
It is estimated that
people are trained in the application of Challenge 25 each year
Around
people have been challenged through Challenge 25 and similar schemes
of the public, including 86% of 18-24 year olds are aware of Challenge 25
either strongly support (51%) or tend to support (29%) retailers adopting Challenge 25
of shop workers have been subjected to verbal abuse as a result of asking for ID
Two retailers reported
of their licences contain a condition to run Challenge 25
Analysis shows a
pass rate for off trade test purchasing, compared to 69% for on trade
Only
of under-age consumers would attempt to obtain alcohol from a large supermarket main till
of young people drinking in the last week has fallen since Challenge 25’s introduction
Consumption dropped
in the 16-24 year old category since Challenge 21 was introduced