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Retail of Alcohol Standards Group

The Retail of Alcohol Standards Group was established in 2005 by national retailers in an effort to eradicate underage alcohol sales. Its work today continues to focus on driving down underage alcohol sales, primarily through the Challenge 25 Scheme, addressing underage drinking through Community Alcohol Partnerships and promoting high standards among alcohol retailers through its Guidance for the Responsible Retailing of Alcohol.

Challenge 25

Challenge 25 is a retailing strategy that encourages anyone who is over 18 but looks under 25 to carry acceptable ID if they wish to buy alcohol. Introduced by the Retail of Alcohol Standards Group as Challenge 21 in 2006, Challenge 25 rolled out in the off trade in 2009.

Community Alcohol Partnerships

Community Alcohol Partnerships (CAPs) bring together local retailers & licensees, trading standards, police, health services, education providers and other local stakeholders to tackle the problem of underage drinking and associated anti-social behaviour.

RASG Guidance

The RASG guidance for England and Wales, Scotland and Northern Ireland was the result of unprecedented collaboration between retailers and looked to establish standards for alcohol retailing for the first time by bringing together best practice and case studies in responsible retailing.

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